Following the relaunch of Carte Noire instant coffee to the UK grocery trade this summer, the Lavazza Group has launched Carte Noire Classique 100g Price-Marked Pack (PMP), exclusively to the Wholesale and Convenience channels.
The new Carte Noire Classique 100g PMP jar is an addition to the already successful Carte Noire range available in two variants, Carte Noire Classique Instant and Carte Noire Decafeine Instant.
As part of the range, the Carte Noire Classique 100g Jar, Carte Noire Classique Refill 144g Pouch, Carte Noire Classique 200g Jar and Carte Noire Decafeine 100g Jar were launched in Sainsbury’s stores nationwide in June, and subsequently rolled out to Tesco, Waitrose and Ocado in Grocery, and Convenience retailers across the country, including Nisa and Spar.
Before its withdrawal from market in 2016, Carte Noire instant coffee was worth £35m and a top five brand in value within Instant coffee. Its 100g SKU was also a top 5 SKU in the Convenience channel during this time, and Lavazza has the ambition to replicate this performance in 2018 and grow the value of the brand to £42m, including £8m of incremental category growth, over the next two years.
Francesco Varvaro, Head of Marketing at Lavazza UK, said: “Since the relaunch of Carte Noire instant varieties in Convenience, we have been receiving great feedback from customers, some of them are new to the brand and some who are previous loyal customers.
We are delighted to introduce the Carte Noire Classique 100g PMP Jar exclusively in the Convenience channel, as it offers good value and transparency for consumers, and is proven to help retailers sell products faster and more efficiently”.
Carte Noire Classique 100g PMP jar is exclusively available in convenience channels, at £3.99.