Pinion is the fastest funded food project in the UK

Gary Usher’s Newest Project Becomes the Fastest UK based Food Project on Kickstarter to Hit $100k, Raising £1 Every Second for 24 hours

Chef Entrepreneur, Gary Usher has smashed crowdfunding website Kickstarter’s UK records in just one hour after launching a brave new campaign to raise £50k in 24 hours for fifth restaurant, Pinion in Prescot, Merseyside.  Launched at 7pm on 29thMay, £16k of the total was raised in just the first 15 minutes. By the first 30 minutes, the figure had reached £31,405, and by 22:00 the full £50k had been achieved, with a staggering 660 backers. The campaign overall totalled more than £86k by 1193 backers.

Gary comments: “The support we have received for Pinion has absolutely blown me away. I’m still in shock!We’re really lucky to have supporters who have been behind every single Kickstarter but this time we’ve had the people from Prescot behind us too, which has been really lovely to see.

“With crowdfunding seeming to have a bit of a bad rep, I really wanted to make this time round completely transparent. With the 24-hour timeframe, it meant that people pay their money and they’ll get their voucher in a reasonable amount of time. We also are putting every single backer’s name on the wall at Pinion to just say a massive thanks to each and every one of them.”

Just a year agoGary broke crowdfunding records by raising over £200k for his fourth restaurant, Wreckfish, in Liverpool. Back then it was the most money ever raised for a restaurant crowdfunding campaign in the UK, supported by 1,522 backers. Pledge rewards for Pinion include private opening party invitations, culinary masterclasses, restaurant vouchers, all with a name on the ‘Founders’ Wall’ of the restaurant.

The potential 55 cover bistro, providing freshly baked bread and simple disheswill find its home in what is currently an empty building on Eccleston Streetin the Merseyside town. Pinion being the name for a mechanism in a watch, linking to the area’s watch-making history, but also meaning the outer part of a bird’s wings that get cut to prevent flight.

With the support of loyal backers, the vision for Pinion will become a reality in Autumn 2018 and the new bistro will be very much in the same relaxed style as Gary’s other restaurants; Sticky Walnut in Chester, Burnt Truffle in Heswall, Hispi in Manchester and Wreckfish in Liverpool.

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For further information on Pinion, Sticky Walnut, Burnt Truffle, Hispi or Wreckfish, or to arrange an interview with Gary Usher please contact Lottie at The Source on: 01829 720 78 or email: