Quorn on the Hungry For It menu

Meat free pioneer, Quorn® featured as a guest host on the latest episode of Hungry For It, a new competitive food programme from BBC Three.

The show, which airs on Tuesday evenings at 8pm, follows ten aspiring chefs competing for one life changing prize, with the main goal of progressing their culinary careers.

In each episode the aspiring chefs are split in to two groups, ‘Pop Up Cooks’ and ‘Restaurant Cooks’, and given different tasks to complete simultaneously.

During Quorn’s episode, which aired on 28th June, the aspiring chefs battled it out to create delicious, protein-rich meals using Quorn products.

The cooks were challenged with feeding diners, including Olympians, who take their diet as seriously as their training.

The winner of Quorn’s episode, Ayala from Welwyn Garden City, part of the ‘Restaurant Cooks’, impressed the judges including Quorn’s Culinary Innovation Manager and guest judge, Sarah Graham, alongside celebrity judge, Big Zuu, and American chef, Kayal Greer.

“We’re always looking for new ways to get consumers and chefs eating and creating with Quorn. It’s a really important tool to help us with our mission to tackle climate change by making delicious food,” says Sarah Graham, Culinary Innovation Manager at Quorn Foods.

“What better way to showcase our product than to task aspiring chefs to create delicious, visually appealing dishes, that show how versatile our super protein, Quorn mycoprotein, is as an ingredient.

“Aspirational meat reducers now make up 55% of the meat free market*1 and it’s important that we continue to keep them engaged and excited. That’s why we’re so passionate about inspiring and empowering chefs and consumers at home to consider meat free.”

Ayala was invited to Quorn HQ in Leeds to spend the day with the culinary team, discovering various elements of the business, from understanding culinary and market trends, creating recipe ideas and content for the website to helping to brainstorm for future innovation projects.

The aspiring chef also prepared and photographed her signature dish, Spiralized Sweet potato-ghetti with Chraimeh spiced Quorn Pieces with her signature charimeh paste.

“I feel incredibly lucky to have visited a huge name like Quorn. I had an amazing time meeting their talented and welcoming culinary team. They taught me all the workings of their food team, it was great fun and I learned a lot of insightful industry knowledge to take home with me” adds, Ayala.

Quorn’s episode on Hungry For It is available to watch on BBC iPlayer.

*1: Blue Yonder, Brand Growth System: Initial deep dive – January 2021